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Our Process

Your Personal Financial Key is our way of helping you better plan for tomorrow. Our disciplined and thoughtfully-executed process places you at the center. Your plan will be customized to meet your needs, your time frame, and your personal financial philosophy.


Your Personal Financial Key is our five-step, intuitive financial consulting process. Every step is driven by the first, and is designed to help you discover and define your unique needs and goals.


  1. PRIORITIZE: During our initial meetings, we tend to listen instead of talk. Our goal is to learn about you. We develop a personal profile of your needs and objectives, time horizons, risk tolerance, and philosophies.
  2. DEVELOP: Using what we’ve learned during our consultation, we create a personalized investment policy designed for potential investment returns relative to your risk tolerance. We take time to discuss the policy with you, answer your questions, and assure your confidence moving forward.
  3. DIVERSIFY: After agreeing on your investment policy, we implement changes to your current portfolio accordingly, emphasizing diversification.
  4. MONITOR: We carefully monitor your portfolio to assure that it continues to meet your needs.  If the relative value of investments in your portfolio changes enough to become inconsistent with your agreed-upon investment policy, it is rebalanced.
  5. MAINTAIN: We continually communicate with you and provide a comprehensive reporting package, including account level performance reports. Building an ongoing relationship allows us to be there for you whenever your needs change.


Our well-defined approach provides us with the following valuable strengths:

  • An investment philosophy that is soundly planned to provide financial independence.
  • Broad diversification by asset class and style, designed to manage risk and provide the potential for greater after-tax returns.
  • Access to nationally prominent money managers.


We put these capabilities to work for you, in order to help you achieve your personal goals.